Cookies – The Digital Kind
If you’ve found your way here then you must have clicked on a link from our privacy notice and you must have a lot of free time on your hands right now. I jest
So let’s get down to business. What are cookies and how does our website use them?
You may prefer to disable cookies on this and other websites. The most effective way to do this is to disable cookies in your browser completely. I suggest consulting the help section of your browser or Googling “how to disable cookies”. (Ironically, Googling in itself will put cookies on your computer – as you’ve probably come to notice, they are everywhere.)
One of those areas where people are concerned about their privacy is adverts that follow you. One in particular is Facebook adverts: especially after the Cambridge Analytica scandal.
Why would I use Facebook tracking at all?
Well let’s say you were a health coach looking to reach people who were living with a chronic illness who were living in constant pain unnecessarily and you knew you could help them. Just like me.
You might want to advertise to people who are in a certain age range, in a certain location and who had certain interests (like IBS or Chronic Fatigue) or who had joined a Facebook group called “Diabetes Sufferers”. You can do all of that right inside Facebook. The person living with this chronic health issue, as a potential recipient of my advert doesn’t even need to come to my website. I won’t know who she/he is but Facebook can show her my advert.
However, what if someone visited your website and then went off to visit someone else’s website. Maybe a competitors? Would showing them your results, telling them your personal story and showing them how your service differs from everyone else over a Facebook advert help?
Well, that’s exactly what something called a Facebook Pixel allows. Facebook terms this off-site tracking or “off-Facebook” tracking. Put simply it is targeted advertising.
It’s something we use at Revive as a way to get us in front of people who are suffering with their health. People that we know we can help.
Facebook gives us a bit of code that puts a single pixel on my website. The moment you land on the page and that pixel loads into your browser it tells Facebook that you’re there. Then I can advertise to people who have visited.
As far as I’m concerned it’s all anonymous – I’ve no idea who you are. Facebook knows though.
You can turn this off… however you might not want to.
Here’s how you turn it off told to you by the people at Facebook themselves.
In our opinion it’s better to leave it on because, if you turn off targeted adverts you’ll still get adverts – but they will no longer be relevant to you.
For example if you’re a keen artist you will probably be exposed to lots of adverts for artist courses or utensils, and that’s beneficial to you. However, if you turned off tracking you might not see so many artistic adverts (you’d see some because of your interests in general) and instead you may see adverts for, ‘how to learn a foreign language’, which isn’t relevant to you, and, therefore something you’re not too keen to see. See, having the Facebook tracking pixel enabled isn’t such a bad idea any more, is it?
However, if you want to turn it off for any reason, just head on over to Facebook and turn it off. Personally I’d leave it very much enabled!
Now in my privacy notice I had an official legal template wording that I purchased from lawyer Suzanne Dibble. I’m doing the same here. Brace yourselves.
At least it is shorter this time.
The small print!
What’s a cookie?
- A “cookie” is a piece of information that is stored on your computer’s hard drive and which records how you move your way around a website so that, when you revisit that website, it can present tailored options based on the information stored about your last visit. Cookies can also be used to analyse traffic and for advertising and marketing purposes.
- Cookies are used by nearly all websites and do not harm your system.
If you want to check or change what types of cookies you accept, this can usually be altered within your browser settings. You can block cookies at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
- Cookies are either:
– Session cookies: these are only stored on your computer during your web session and are automatically deleted when you close your browser – they usually store an anonymous session ID allowing you to browse a website without having to log in to each page but they do not collect any personal data from your computer; or
– Persistent cookies: a persistent cookie is stored as a file on your computer and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again. [We use persistent cookies for Google Analytics.]
- Cookies can also be categorised as follows:
– Strictly necessary cookies: These cookies are essential to enable you to use the website effectively, such as when buying a product and / or service, and therefore cannot be turned off. Without these cookies, the services available to you on our website cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.
– Performance cookies: These cookies enable us to monitor and improve the performance of our website. For example, they allow us to count visits, identify traffic sources and see which parts of the site are most popular.
– Functionality cookies: These cookies allow our website to remember choices you make and provide enhanced features. For instance, we may be able to provide you with news or updates relevant to the services you use. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymised.
Revive Yourself – opening minds and changing lives worldwide since 2016.
Revive Yourself Ltd.
22 Lynceley Grange, Epping, Essex, CM16 6RA